Influential J-Pop Producer Yaffle Talks Winning Listeners by Not Giving Them What They Expect

Take a listen to modern J-pop, and odds are good you’ll encounter a song produced by Yuki Kojima. The creator, who records and produces under the name Yaffle, has become the go-to architect of modern pop music in the country, helping shape the sound of a new generation. He has provided thumping, R&B-tinged backdrops for […]